About

We're not a roofing company.
We're the dashboard.

Roofana built an end-to-end system so a homeowner can replace a roof without ever negotiating, waiting on a callback, or wondering what the real price is. The crews install. The software removes everything that used to make it miserable.

Why we built this

Replacing a roof was built to confuse you.

The old way runs on information asymmetry. You call three companies, sit through three living-room pitches, and get three prices that don't line up — because the number depends on how the rep reads you, not on your roof.

Then comes the wait. A callback that doesn't come. A "best price" that only holds if you sign tonight. A crew you can't verify until they're already on your driveway.

We rebuilt the whole thing as software. Satellite measurements, fixed pricing, a real install date, and a certified crew — picked online, in minutes. Same roof. None of the theater.

What we believe

  • The price online is the price you pay

    No bait quotes, no day-of upsells. The number you pick a shingle against is the number on the invoice.

  • No pressure, ever

    No salesperson in your living room, no countdown timers, no "sign tonight" discounts. Decide on your own schedule.

  • Credentialed crews only

    Every install is run by a licensed, insured, manufacturer-certified crew you can verify before they show up.

  • A record that lasts

    Your shingle, measurements, price, and warranty live in one dashboard — not in a binder you lose in a year.

Built in 2025 by three founders with 37 years between them in roofing, building, and software — based in Troy, Michigan.

The founders

We got tired of watching homeowners get pressured into bad roofs.

So three of us — a roofer, an engineer, and a home-improvement veteran — rebuilt the whole thing. Aerial measurement replaces the driveway visit. A fixed price replaces the haggling. A dashboard replaces the silence after the deposit.

We're based in Troy, Michigan, with 37 years of combined roofing and building experience behind every quote.

37
years combined
3
co-founders
MI
Troy HQ
  • Ryan, Roofana co-founder

    Ryan

    Operations

    15+ years in roofing. Oversaw thousands of installs across SE Michigan and NW Ohio. Owns timeline, budget, and build quality.

  • Justin, Roofana co-founder

    Justin

    Technology

    Built Roofana's instant-quoting engine and the real-time tracking dashboard from scratch. The product is his.

  • Jason, Roofana co-founder

    Jason

    Sales & Marketing

    15+ years in home improvement with builder credentials. Makes sure homeowners are guided, never pressured.

Trust

Manufacturer-certified.
Fully insured. Verifiable.

Every Roofana install is performed by a top-tier certified crew you can verify before they show up.

  • GAF

    Master Elite

    Top 2% of US contractors
  • OC

    Platinum Preferred

    Owens Corning highest tier
  • CT

    SELECT ShingleMaster

    5-Star labor warranty
  • BBB

    A+ Accredited

    Better Business Bureau
  • Licensed in all 50 states
    Active state contractor licensing or qualifying-partner license on every job.
  • $5M general liability
    Plus workers' comp on every crew member, every install.
  • Manufacturer-backed warranty
    Issued by GAF, Owens Corning, or CertainTeed — not just by us.
  • Background-checked crews
    Vetted, insured, certified. Verify before they show up.

Your roof, online

See it for yourself.
Start with your address.

Or call (414) 404-ROOF·No home visit · No sales pitch · No surprises
Get free quote →